Shapes that sell themselves
Wide, stable all-rounders for first-timers and narrower touring boards for the regulars who come back for an upgrade.
SUP wholesale · dealer program open
Stand tall on every shoreline,and sell what people ride.
Inflatable and hard stand-up paddle boards, paddles and on-water gear built for rental fleets, surf shops and outfitters that put people on the water every day.
Dealer-first
pricing & MAP
3 days
typical wholesale dispatch
Fleet
packages for rentals
Demo
boards each season
Why shops carry ShoreStroke Paddle
Gear that earns its spot on your wall.
Stock that arrives ready
Every inflatable ships with a paddle, leash, fin and pump in one bag, so a sale is a single scan at the counter.
Built for rental abuse
Reinforced rails, replaceable fins and thick deck pads handle sand, docks and a hundred launches a season.
Sell With Us
A dealer program shaped around the beach season.
Pre-season booking
Lock in allocation and early-order terms before summer demand.
Protected pricing
Minimum advertised pricing keeps every dealer competitive.
Demo and fleet support
Discounted demo stock and fleet bundles for rental operators.
How it works
From application to first launch
- 01
Apply
Tell us about your shop, location and the customers you serve.
- 02
Get your price sheet
Approved dealers receive wholesale pricing, MAP terms and the season catalogue.
- 03
Stock your floor
Place a mixed opening order and we ship it with display material and demo options.
For paddlers
Paddling on your own?
Our shop sells stand-up paddle boards and paddles, leashes, fins, pumps and dry bags direct where there is no local dealer yet — for lakes, bays, rivers and calm coastlines.
Visit the shop- Inflatable SUPs
- Hard boards
- Paddles
- Leashes, fins & pumps
Questions, answered
Who can become a ShoreStroke Paddle dealer?
Any business that sells, rents or teaches stand-up paddle boarding: surf shops, rental fleets, outdoor retailers, resorts and online specialty stores. Fill in the dealer application and we reply within two business days.
Is there a minimum opening order?
Yes, a small one. Opening orders start at a mixed pallet of boards and paddles, leashes, fins, pumps and dry bags, so you can test what sells in your area before committing to depth.
Can I buy a board for myself?
Yes. Our shop section sells direct to paddlers in regions where we do not yet have a local dealer. Where a dealer exists, we point you to them first.
How do I contact the team?
Email sales@tidecraftpaddle.com or use the contact form. A real person on the wholesale team reads every message.